Our ancestor, Algernon Willoughby, proprietor of Ye Olde Saw Mill, was the official woodcutter to the Elizabethan Court. One day, as the Queen surveyed her subjects, she stumbled. The pages and squires gasped. In this literally pedestrian moment, Willoughby mustered all of his courage and proclaimed, in his most dulcet voice, “one wayward footfall doth not thine station change.” Face saved, grace restored, the Queen looked gratefully upon our forefather, nodded silently, and continued on her way.
In the days that followed, many in the court asked Algernon to pen custom sayings that could be summoned in response to any of the Queen’s foibles. Ye Olde Saw Mill stopped producing wood and started producing aphorisms, saving many an impertinent subject from beheading. This family business has been passed down through generations, and now, with the help of cutting-edge technologies, and under a new name, Adage Infinitum is bringing aphorism-writing into the 21st Century.